I’m Madeline but you can call me Maddy!
I’m a UX & Web designer/developer based in Singapore.

Somewhere in between while pursuring my degree in Communications and New Media, I rediscovered my interest in Web Design and Development. Having learnt a bit of UIUX design back in NUS, I couldn’t stop questioning what purpose design could hold ever since.

Since graduation, I’ve built more experience with Web Design, Digital Marketing, SEO, and managing websites on WordPress and Salesforce Commerce Cloud on the field. At the same time, through building websites and managing both front-end and some back-end Web Development, I’ve learnt to build empathy towards both users and stakeholders in tech & non-tech fields.

While exploring UX Design with General Assembly, I’ve seen some of my other strengths to be in Prototyping, being an active listener, and a problem solver using tools I am presented with. All of which being important skills to have as a designer and developer. 

Currently enrolled in a Software Engineering course until February 2024 with PaCE@NTU, I aspire to broaden my knowledge in the various backend languages (Javascript, React.js, Java, etc.) to add more skills into my problem-solving toolkit 🧰!